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2023 Harley-Davidson X 350 Revealed for China

H-D/QJ Motor connection finally bears fruit Harley-Davidson has officially revealed the X 350 for the Chinese market, a small displacement flat track-inspired roadster produced with Qianjiang Motor (QJ Motor). As of this writing, the X 350 is only confirmed for China, though a modified variant known as the X350RA will be used in Harley-Davidson Rider Academy programs in the U.S. QJ and Harley-Davidson have been working on the X 350 since 2019, though the motorcycle traces its lineage a little earlier to the TNT300 from QJ-owned Benelli.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Vespa goes back to the future

IT'S been a while coming, but the gorgeous Vespa 946 - EICMA 2012's Best of Show - has finally introduced something to the two-wheeled world that our four-wheeled counterparts have had for a while.  I call this 'reverse retro-futurism' - the art of borrowing lines from models past and imbuing them with a sleek sense of future direction (as opposed to retro-futurism, the pre-1960s design trend of depicting the technology of the future. The term 'decopunk' may come close, but feel free to tell me if there's a more exact term.) It's what the New Mini and the New Beetle (both 1997 and 2012 versions) have done so well, and so successfully: building an all-new model as a tribute to a classic, something that's modern yet already timeless, with a widely-appreciated, inclusive aesthetic (and here we eliminate the Plymouth PT Cruiser from the conversation). The biking world is great at retro, indeed thrives on it, but not so good at adding in a taste of the 21st century.