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Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Arizona Bike Week To Host Over 100,000 Motorcycles, April 2-6

Arizona Bike Week, one of America’s largest motorcycle rallies, will attract well over 100,000 bikers to the greater Phoenix area this year. This epic gathering of the riding community will be celebrated April 2-6, 2014 at WestWorld in Scottsdale. Arizona Bike Week, supported by numerous Valley businesses and national brands, has for the first time in its history secured presenting sponsors.