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Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

2014 Harley-Davidson Touring Lineup Updated with Project Rushmore Enhancements

Harley-Davidson announced a number of updates to its touring models, a cumulative result of a product development effort the company dubs Project Rushmore. The enhancements cover several areas, addressing performance, comfort, style and infotainment needs, and will be implemented across eight 2014 Harley-Davidson Touring models: the Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Electra Glide Ultra Limited, the Tri-Glide Ultra Classic trike and the CVO Road King and CVO Limited. “Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” says Scott Habegger, Harley-Davidson Director of Motorcycle Planning.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.