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Moto blog

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Cubans Host First Harley-Davidson Rally

Relations between the U.S. and Cuba have been strained for decades but that hasn’t stopped some Cubans from enjoying a piece of Americana. About 70 Cuban Harley-Davidson riders (or “Harlistas” as they call themselves) gathered in the resort town of Varadero for the country’s first-ever Harley-Davidson rally.

Harley-Davidson Reports Q2 2013 Results

Harley-Davidson reported a net profit of $271.7 million for the second quarter ended June 30, 2013, up from the profit of $247.3 million reported in the same period in 2012. For the first half of 2013, Harley-Davidson has recorded $495.9 million in profit, compared to $419.3 million reported in the opening six months last year. “Harley-Davidson again drove strong financial performance in the second quarter, reflecting the many improvements in operations we have made throughout the Company over the past few years as well as our brand strength globally,” says Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc.