1984 Harley-davidson Fxr on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Forbes Expects Harley-Davidson to Announce Gains for Q3 2011

In anticipation of Harley-Davidson announcing its third-quarter performance in 2011 Forbes.com expects Harley will reveal its third straight quarter of sales growth. The article says that financial analysts expect “earnings of $0.76 per share, up 47.4% from the same quarter of last year.” Additionally, an 18.8% gain in revenues is expected. Interestingly, the article refers to Harley’s motorcycles as “luxury items,” and as such sees Harley’s increased sales and profit as a possible harbinger of an improving U.S.

Harley Art

A new display in the Harley-Davidson museum in Milwaukee is set to open at the end of this week exhibiting the artwork of the firm's styling chief Willie G Davidson. As well as being the grandson of the original 'Davidson' and in charge of all Harley's styling, it turns out that Willie G is a dab hand with a paintbrush. According to Harley-Davidson, the display will include “idyllic rural landscapes and still life watercolour paintings with strong luminosity and form that hint at time spent in the countryside during 48 years as the pacesetter in motorcycle design.” The firm's museum has also announced other special exhibits planned for later in the year, including “Journey of the Iron Elite: The Evolution of Motorcycle Culture through the Eyes of African-Americans” and “Born to be Wild: The Black Leather Jacket” - a 4000-square-foot display dedicated purely to black biker jackets...