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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Small-Displacement Class Considered for 2015 AMA Pro Racing Season

More and more manufacturers are entering the small-displacement sportbike market and AMA Pro Racing has taken notice, opening the possibility of adding a new racing class representing the growing segment. With plans to consolidate the Daytona Sportbike and Supersport classes and the Vance & Hines Harley-Davidson series signed through 2015, a spot will open up on race weekends for another racing class to support the premier Superbike Championship. The logical choice is to introduce a new small-displacement class.

Harley-Davidson Helps America Avoid Further Father’s Day Flubs

While Father’s Day is meant to celebrate fatherhood and family, new data shows most American dads aren’t feeling the love. The survey, commissioned by Harley-Davidson, interviewed more than 1,200 American dads about their Father’s Day gifts and experiences. The findings are clear that not all dads get their due on their day.