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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Ride a Harley in South Africa

ONE FOR THE ADVENTUROUS: Harley-Davidson has recently launched the Western Cape Experience tour in South Africa.The seven-night trip includes a five-day riding experience aboard the Harley-Davidson Electra Glide Ultra Limited. Harley say the 1,000-mile route couples stunning scenery with carefully selected high quality accommodation that represents the Harley-Davidson lifestyle and shows visitors some of the best experiences that the Western Cape has to offer.Harley-Davidson UK and Ireland are offering customers a discount of £500 off the tour cost for a single rider and an additional saving of £120 of the cost of a pillion travelling with the rider. To qualify for this discount customers must book a demo ride online by visiting www.harley-davidson.co.uk.

2013 Harley-Davidson World Ride Scheduled for June 23-24

Harley-Davidson riders around the world will head out on the road June 23-24 for the 2013 Harley-Davidson World Ride. The event is organized by the Harley Owners Group (H.O.G.), but non-members are invited to join in to celebrate Harley-Davidson‘s 110th anniversary as well as H.O.G.’s 30th anniversary. “Harley-Davidson is celebrating two big anniversaries this year, and the World Ride is a great way for riders around the world to celebrate them with us,” says Ken Knuteson, H.O.G.