1949 Harley Davidson Servi-car Trike 45t5 on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

46,061 Motorcycles Stolen in US in 2012

An average of 126 motorcycles were stolen in the U.S. every day in 2012, according to a report released by the the National Insurance Crime Bureau. That’s from a total of 46,061 motorcycles reported stolen that year a 1.3% improvement from the 46,667 motorcycles reported stolen in 2011.

Zero Motorcycles Named to Made in USA Foundation Hall of Fame

The Made in the USA Foundation has named Zero Motorcycles to its 2012 Hall of Fame class, recognizing the electric motorcycle manufacturer’s commitment to American manufacturing. Zero Motorcycles, founded in 2006 in Santa Cruz, Calif., by former NASA engineer Neal Saiki, becomes the second motorcycle manufacturer named to the Foundation’s Hall of Fame. Harley-Davidson was inducted in 2011.