09' Harley Davidson Nightster on 2040-motos

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2012 Harley-Davidson Seventy-Two and Softail Slim Revealed

As expected, Harley-Davidson pulled the wraps off of two new 2012 models, the ’70s-styled Seventy-Two Sportster (pictured above) and the bobber-styled Softail Slim. Motorcycle.com‘s Tom Roderick attended the launch of the two new 2012 Harley-Davidson models and he’ll have a full report. In the mean time, here’s a quick look at the two new offerings from The Motor Company.Like the Forty-Eight first introduced in 2010, the 2012 Harley-Davidson Seventy-Two is named for the era that inspired its design.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Launches Denim Line For Men

Harley-Davidson has just released new denim styles to supplement the existing line of jeans offered as part of its Harley-Davidson MotorClothes collection. The two new styles offer a variety of washes, waist size and inseam. Highlights include a slimmer fit, darker washes and features developed specifically for riding.