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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2023 Harley-Davidson X 350 Revealed for China

H-D/QJ Motor connection finally bears fruit Harley-Davidson has officially revealed the X 350 for the Chinese market, a small displacement flat track-inspired roadster produced with Qianjiang Motor (QJ Motor). As of this writing, the X 350 is only confirmed for China, though a modified variant known as the X350RA will be used in Harley-Davidson Rider Academy programs in the U.S. QJ and Harley-Davidson have been working on the X 350 since 2019, though the motorcycle traces its lineage a little earlier to the TNT300 from QJ-owned Benelli.

LiveWire S2 Del Mar LE to Debut May 10

All-new Arrow EV architecture to debut on middleweight model LiveWire announced it will reveal its next electric motorcycle on May 10. Dubbed the S2 Del Mar LE, the new model will be powered by a new modular Arrow EV architecture and slot in under the LiveWire One as a new middleweight-level model. Harley-Davidson Takes LiveWire Public, Announces New Arrow Powertrain The announcement was accompanied by a brief video released on social media channels that shows some flat track racing footage and the tag line “The Next Victory Lap.” The footage appears to be of Harley-Davidson factory rider Scott Parker racing at the Del Mar Fairgrounds on Oct.