2013 Ducati Superbike 848 Evo on 2040-motos

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Bob Collins to ride the 848 at Oulton

Bob Collins will be riding the Ducati 848 Challenge VIP bike at Oulton Park BSB on the weekend of the 6th - 8th July. If you're into motorcycle racing, no doubt you'll have heard of Bob Collins. Former R6 Cup competitor 'Viagra Bob' as he was known, went on to win the Superstock 1000 cup in 2006 and then compete at the Isle of Man TT.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.