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Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

848 Challenge returns to Brands

The Ducati 848 Challenge returns for another season of fast and furious action as the series opens this Easter weekend at Brands Hatch at the start of the British Superbike Championship.   The 848 Challenge was the talk of the BSB paddock last year due to the close and exciting racing that transfixed audiences throughout the eight rounds as every one of the sixteen races went down to the wire.   The successful format of the Ducati 848 Challenge continues with eight rounds and sixteen races, including six British Superbike rounds and two overseas rounds.

EICMA 2010: Ducati Diavel and Monster EVO Unveiling

Motorcycle.com’s European correspondent Tor Sagen was fortunate enough to be on hand for Ducati’s pre-EICMA press conference and the official unveiling of the new Diavel power cruiser. Below are his impressions from the event. Carcano Theatre, Milan, November 1.