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Audi Reports Ducati’s Q2 2014 Sales Results

Ducati sold 26,740 motorcycles worldwide during the first half of 2014, up 2.9% from 25,982 motorcycles sold in the same period last year. Sales revenue however saw a drop of 2.2% in the opening six months of the year. According to the second quarter report from its parent company Audi, Ducati saw increased demand in the U.S.

2011 Ducati 848 EVO: First Ride

It was a great day at work for Duke, riding not only the new 848 EVO, but also the new 1198 SP. Ducati’s 848 impressed us when it was introduced in 2007, offering exotic Italian style along with more power than any 600 supersport. Now Ducati offers a significant upgrade to it called the 848 EVO, which we had a chance to sample at the historic circuit in the town of Imola, Italy.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.