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Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Report: Ducati Technology in Future Audi Two-Wheeler

Audi‘s acquisition of Ducati is still yet to be finalized but that hasn’t stopped the automaker from discussing a possible product of their union. Speaking at the opening of the new Audi City digital showroom in London, Audi sales and marketing Chief Peter Schwarzenbauer hinted a two-wheeled Audi is on its way, with Ducati playing a vital role in “future mobility solutions” for urban travelers. Schwarzenbauer tells British car site Autocar the new motorcycle or scooter will not simply be a “Ducati wearing an Audi badge.” The phrases “future mobility solution” and “urban” are usually used together when discussing scooters, so an Audi scooter may be more likely than a motorcycle.

Rossi & Ducati: 2011 vs 2012

It was meant to be an Italian dream reminiscent of the era when Giacomo Agostini dominated Grand Prix with MV Agusta, but ever since Valentino Rossi joined Ducati he has dwindled into a mid-pack runner. There have been glimmers of hope, a Ducati-best for Rossi in the rain at Le Mans and a good showing in the last round at Mugello. Clearly his best dry weather performance, finishing 11 seconds behind the race winner and within eye-shot of the podium.