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EICMA 2012: New Ducati Hyperstrada a Cross between Hypermotard and Multistrada

Over the last several months, Ducati fans have been pouring over a number of spy photos and debating whether the new model pictured was a Hypermotard or a Multistrada. The answer, it turns out, is a bit of both, with Ducati revealing the new Hyperstrada at the 2012 EICMA Show alongside a new liquid-cooled Hypermotard. Like the new Hypermotard, the 2013 Ducati Hyperstrada is equipped with an 821cc version of the liquid-cooled Testastretta 11-degree engine.

Ducati top brass check out Triumph's class

Manufacturers checking out manufacturers is nothing new. At trade shows like Intermot rival manufacturers are as eager as the journalists to see the new models being unveiled. I happened across three of Ducati's top brass checking out the bikes on Triumph's stand, Left to right you have: Diego Sgorbati, Marketing Director, Gabriele del Torchio, CEO and Claudio Domenicali, the boss of Ducati Corse.

2012 Ducati Monster 1100EVO Showroom Premiere

If there’s one thing Ducati’s good at doing, (well, besides building motorcycles that is), it’s making the showroom premieres of its newest models an event. That holds true with the North American dealership premieres of Ducati‘s newest Monster, the flagship of the company’s naked roadster lineup, the Ducati Monster 1100EVO. The Ducati Monster 1100EVO, now listed as Ducati’s first 2012 model, arrives in participating showrooms across the United States and Canada May 27-28.