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Ducati Dealers Top 2014 Prospective Shopper Satisfaction Study

Ducati dealerships were rated the best in the U.S. motorcycle industry at how well they deal with potential new customers. The Italian manufacturer earned the highest score out of 17 major brands in the 2014 Pied Piper Prospect Satisfaction Index, the firs time Ducati topped the annual Index since 2009.

Alstare Reveals 2013 Ducati 1199 Panigale R WSBK Livery

The Ducati Alstare team revealed the livery for its Ducati 1199 Panigale R superbike which will make its racing debut in the 2013 World Superbike Championship. The Panigale R replaces the highly successful 1098R as Ducati‘s premiere production-based racebike. Riding the 1199 for Ducati Alstare are Ayrton Badovini and Carlos Checa who won the 2011 WSBK title on the 1098R.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.