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Audi Paid 747 Million Euros for Ducati

Audi has confirmed it paid 747 million euros (US$919.1 million) for Ducati, a much lower price than initially reported at the time of the sale. The official purchase price was announced in Audi’s interim financial report for the first half of 2012. The 747 million euro price tag for Ducati is close to the 750 million euro figure reportedly tabled by Audi in late March.

Report: Ducati Technology in Future Audi Two-Wheeler

Audi‘s acquisition of Ducati is still yet to be finalized but that hasn’t stopped the automaker from discussing a possible product of their union. Speaking at the opening of the new Audi City digital showroom in London, Audi sales and marketing Chief Peter Schwarzenbauer hinted a two-wheeled Audi is on its way, with Ducati playing a vital role in “future mobility solutions” for urban travelers. Schwarzenbauer tells British car site Autocar the new motorcycle or scooter will not simply be a “Ducati wearing an Audi badge.” The phrases “future mobility solution” and “urban” are usually used together when discussing scooters, so an Audi scooter may be more likely than a motorcycle.

£4 part (almost) stops play

When I dropped off my trashed 848 to George White, along with a box of parts, I didn't realise how much work would be involved in preparing the bike for the 848 Challenge. If I did, I probably wouldn't have had the front to show up, point to a date on the calendar two weeks ahead, make everyone a cup of tea and then clear off. Truth be told, it's taken a huge effort to get the bike to a place where it's got everything it needs to go racing and I wouldn't be heading to Assen without the effort of Paul Sands (Sandzee) and Mike Collis at George White who worked all sorts of hours to get it sorted.