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Moto blog

Max Biaggi to Test Ben Spies’ Ducati Desmosedici GP13 MotoGP Racer

Retired four-time 250cc Grand Prix Champion and two-time World Superbike Champion Max Biaggi will be returning to the track this week to ride a Ducati Desmosedici GP13 at MotoGP test at Italy’s Mugello circuit. Biaggi will be riding in place of Pramac Racing‘s Ben Spies who continues to rehab his shoulder and pectoral muscle injury. With Spies’ on-going injury problems and a star like Biaggi on tap, some might hope this change may be a more permanent arrangement but Pramac is careful to state Biaggi will only be testing the Desmosedici with Ducati test team rider Michele Pirro continuing to race in Spies’ absence.

EICMA 2012: 2013 Ducati Hypermotard Gets New 821cc Liquid-Cooled Engine

Ducati is streamlining its Hypermotard lineup for 2013, replacing its air-cooled  796 and 1100 models with a new 821cc liquid-cooled Hypermotard. Announced at the 2012 EICMA Show in Milan, Italy, the line now includes the Hypermotard, the Hypermotard SP and the more touring-oriented Hyperstrada which you can read about in a separate post. Bowing to ever tightening environmentally-friendly restrictions, the new generation of Hypermotards come equipped with a new 821cc version of Ducati’s Testastretta V-Twin engine.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.