2008 Ducati 1098s Nice Bike!!! (des Moines) on 2040-motos

Moto blog

Report: Ducati Sold to Audi for US$1.13 Billion

Reuters is reporting Audi has reached a deal with Investindustrial to acquire Ducati for a price of 860 million euros (US$1.13 billion). Citing two unnamed sources familiar with the deal, Reuters reports the purchase price includes Ducati‘s debts, estimated by one of those sources at below 200 million euros (US$262.6 million). As previously reported, the deal will be officially announced April 18, ahead of the annual shareholders meeting for Audi’s parent company, the Volkswagen Group.

Ducati won the elegance pageant with color effects

Ducati's designers' maneuver is elegant, efficient and simple - it is based on the Hypermotard 950, which received new design elements from the company's catalog, a different subframe and an original color scheme that is especially striking. These touches were enough to transform the bike and win an award, despite the fact that there is nothing conceptual in it. But what the hell - it's a beauty!

Ducati Welcomes Sex Pistols Guitarist Steve Jones into the Family

Ducati North America announced today that avid motorcyclist, Sex Pistols guitarist, and host of LA radio’s beloved “Jonesey’s Jukebox” Steve Jones, has taken delivery of a new customized Hypermotard S at Ducati headquarters. Known for his genre defining music and straight talk, Jones recently expanded his bike collection to include the rambunctious Ducati Hypermotard S due to its aggressive styling and exceptional fun factor. Steve had been eying the model since first riding one at Ducati North America headquarters earlier this Spring.