2006 Ducati Sport Classic on 2040-motos

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Moto blog

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

Intermot 2012: 2013 Ducati 848 EVO Corse Special Edition Announced

We expected more from Ducati at the 2012 Intermot show as the Italian manufacturer makes its first appearance at the Cologne show under its new German owners at Audi and the Volkswagen Group. Instead, Ducati chose to keep its juiciest reveals for its home market at EICMA in November while revealing a number of color updates to returning models at Intermot. Ordinarily, we’d call this disappointing but one look at the 2013 Ducati 848 EVO Corse changed our minds.

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.