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Italy Recognizes Cultural Importance of Ducati Museum

Italy’s Ministry of Cultural Heritage and Activities has granted official recognition to the Ducati Museum in Bologna, Italy, for it’s cultural significance. The Museo Ducati‘s archives have been deemed to be of such cultural importance, they deserve to be part of Italy’s national archive. First opened in June 1998, the museum houses documents form Ducati‘s technical archive as well as a vast collection of engines and motorcycles.

Keanu Reeves on the Ducati Diavel

Keanu Reeves recently took time out from filming his latest movie for GQ magazine by doing what he loves, riding motorcycles. Back home in L.A Keanu has three Norton Commandos amongst his collection - a Fastback, a Roadster and an Interstate. For the shoot Keanu was tasked with ridng around the Chobham Test Track near Chertsey on the Ducati Diavel, commenting on the bike he said: "I love this bike.

Ducati Hypermotard with Zero Emissions

Ducati CEO Claudio Domenicali was amazed by an electric bike that he saw at one of his company's Thai dealerships the other day. It turned out that the dealer sells within the walls of his center not only Ducati motorcycles, but also Zero emissions electric bikes. However, the latter didn't sell very well, and he decided to attract buyers by building a test-drive e-bike with Ducati Hypermotard looks and some Zero FX parts and reasoning that it would be easier to send a customer to the track in a Ducati, and only then transfer to Zero.