2013 Ducati Monster 1100 Evo on 2040-motos

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Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Ducati Announces Record Sales of 44,287 Motorcycles in 2013

Ducati announced a new annual sales record of 44,287 motorcycles sold in 2013, an increase over the previous year’s total of 44,102. Revenue figures were not released, but we expect those numbers to be released with parent company Audi‘s annual report in a few weeks. “We are very proud and satisfied with our results in 2013,” says Claudio Domenicali, chief executive officer of Ducati.

Nicky needs to slide

Following Joe Kopp's historic win on a Ducati in AMA flat track, alarms bells have been going off in the heads of many, "Hey why doesn't Nicky Hayden jump on the Duke flat tracker?" Well the guys at the excellent American publication Road Racer X are running an online petition and a great marketing wake-up call for Ducati to get Nicky on board the bike for the Indy Mile on August 28th. If he won, and it's a big if considering he hasn't raced flat track in a long time, Nicky would complete the AMA Grand Slam which encompasses victories in the following; half-mile dirt track, mile dirt track, short track, TT, and a Superbike race win. It's an exclusive club with only four members, Dick Mann, Kenny Roberts, Doug Chandler and Bubba Shobert.