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2012 Ducati 1199 Panigale Unveiled

Here it is, the long-awaited and much-hyped 2012 Ducati 1199 Panigale, unveiled just this morning as preparations are underway to begin the EICMA show in Milan all this week. The new flagship for Ducati was uncovered to the public alongside the entire 2012 range in a stylish press conference at the Teatro Dal Verme in Milan, Italy.Ducati President Gabriele del Torchio took the honor of introducing the new machine, but not before announcing that, despite global economic troubles, “2011 has been the most successful year in the history of Ducati.” “Sales of approximately 42,000 motorcycles have generated revenues of €480m (approx. $660m), a 20% increase over the previous year and just reward for our highly innovative products.

FIM Superstock 1000 Homologation List Updated, Adds MV Agusta F4RR and Ducati 1199 Panigale R

The International Motorcycling Federation has updated its homologated model list for the 2013 World Superbike, Supersport, Superstock and Endurance racing seasons. The list is largely unchanged from the list released in February with the exception of a couple of additions. The Superstock 1000 and Formula Endurance World Championship list now includes the 2013 Ducati 1199 Panigale R and the MV Agusta F4 RR.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.