2009 Ducati Monster 696 on 2040-motos

Ducati Monster tech info

Type:Sportbike

Moto blog

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

None of the gear, no idea?

You know when you see the remains of a bike that's been in a big frontal impact and you think: 'My god, what kind of force was needed to rip the airbox out!?'. Well this is one of those crashes, caught on camera. I've seen a lot of crash videos, let's face it, we all have, but I've never seen anything like this.

Ex-Ducati CEO Michael Lock Lands at Lamborghini

Former Ducati North America Chief Executive Officer Michael Lock has landed a job at another exotic Italian vehicle manufacturer: Lamborghini. During his seven-year tenure with Ducati North America, Lock reorganized the company’s marketing, distribution and service operations, helping Ducati increase its share of the North American market to record highs. Lock is also believed to have been a driving force behind the development of the Ducati Diavel.