2014 Ducati 1199 Panigale Abs on 2040-motos

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Pierobon Create Frame For Ducati Panigale

Pierobon, a company whose primary claim to fame is producing chassis components for Ducati motorcycles, wasn’t deterred when Ducati introduced the 1199 Panigale, the first Ducati which uses the engine as its main stressed member. Instead, the company saw the Panigale as an opportunity to essentially build a frame for the “frameless” motorcycle. This is the result.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

Ducati Reports 43% Growth in North America

Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico. The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market. Ducati attributes its growth to the popularity of the Diavel and Mulistrada in North America.