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Ducati Reports 43% Growth in North America

Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico. The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market. Ducati attributes its growth to the popularity of the Diavel and Mulistrada in North America.

Live from the Ducati Hypermotard 1100 EVO launch

I'm out in Sardinia for the launch of Ducati's Hypermotard 1100 EVO. I can't wait. I'm knackered from the transfers, been up since 5am and haven't helped myself by necking an espresso at every opportunity.

Ducati’s world tour

The Bologna factory is celebrating its 90th anniversary this year. In honor of this event, the company is sending seven travelers on a trip around the world on the Multistrada 1200 Enduro. They will have to travel a total of 30,000km, visiting Europe, Russia, Mongolia, China, Japan and the United States, passing the baton to each other like an Olympic torch.