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Most Anticipated First Rides Of 2022

A look forward to the year (and rides) to come You’ve read our weeks long tribute to 2021 in the form of the MO Best Of awards. You’ve had your chance to debate the validity of our selection of the Harley-Davidson Pan America as the Motorcycle of the Year. Now that 2021 is almost completely in our rear view mirrors, it’s time to shift our gaze to the future.

Ducati to Defend Pikes Peak International Hill Climb Crown [Video]

Ducati North America announced it will return to Colorado to defend its title in the 2012 Pikes Peak International Hill Climb. Ducati riders have won the two previous years in the 1205cc motorcycle class with the Multistrada 1200, and the winning riders will be back with Ducati for 2012. Carlin Dunne, the 2011 1205cc class winner and the Hill Climb’s motorcycle class record holder will be joined by 2010 class winner and six-time overall Pikes Peak winner Greg Tracy to ride Ducati Multistrada 1200s prepped by the Spider Grips team for the July 8 event.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.