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Report: Ducati Sold to Audi for US$1.13 Billion

Reuters is reporting Audi has reached a deal with Investindustrial to acquire Ducati for a price of 860 million euros (US$1.13 billion). Citing two unnamed sources familiar with the deal, Reuters reports the purchase price includes Ducati‘s debts, estimated by one of those sources at below 200 million euros (US$262.6 million). As previously reported, the deal will be officially announced April 18, ahead of the annual shareholders meeting for Audi’s parent company, the Volkswagen Group.

World Superbike to Raise Price Cap on Production Race Bikes

Now we know why the Panigale V4 R launch was delayed a week When Ducati revealed the 2023 Panigale V4 R last week, we raised an eyebrow when we saw its $44,995 price tag. As we noted in our First Look article, this exceed the price cap to be eligible for World Superbike racing. According to 2022 regulations, sport production machines were capped to a price of €40k, and the previous Panigale V4 R fit snugly below that price cap.

Audi-Ducati Discussions No Longer Exclusive

Audi‘s window for exclusive negotiation rights with Ducati has closed, but the German automaker is still expected to announce the acquisition of the Italian motorcycle brand this week. Volkswagen-owned Audi had exclusive rights to discuss acquiring Ducati until April 15, and though other suitors may now begin negotiations, Audi remains the front-runner. Last week, Reuters reported a deal could be announced as soon as April 18, the day before the Volkswagen Group’s annual shareholder meeting.