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Ducati Announces Record Sales of 44,287 Motorcycles in 2013

Ducati announced a new annual sales record of 44,287 motorcycles sold in 2013, an increase over the previous year’s total of 44,102. Revenue figures were not released, but we expect those numbers to be released with parent company Audi‘s annual report in a few weeks. “We are very proud and satisfied with our results in 2013,” says Claudio Domenicali, chief executive officer of Ducati.

MWR Air Filters Claim Amazing Power Improvement

From the News That Sounds Too Good To Be True But, Boy, Do We Hope It Is Department, MWR Air Filters wants riders to know that its MWR High Efficiency Air Filters are breaking new ground in air filtration technology. While the company’s name might not be commonplace among performance oriented riders – yet – some pretty big names are using MWR filters even though the company doesn’t pay sponsorship dollars. According to MWR’s press release, “the reigning WSBK champion, Tom Sykes uses MWR Air Filters in his Kawasaki ZX10R.” Also, 17 riders at the Isle of Man TT were running with MWR filters.

Ducati Reports 43% Growth in North America

Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico. The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market. Ducati attributes its growth to the popularity of the Diavel and Mulistrada in North America.