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Report: Audi-Ducati Announcement May Come Next Week

The Volkswagen Group‘s courtship of Ducati may come to an end next week with Audi formally announcing its purchase of the Italian manufacturer as soon as April 18. That’s the day before the annual shareholders’ meeting for the Volkswagen Group, Audi’s parent company. Reuters reports Audi has completed its assessment of Ducati and found no hiccups that would curtail a buyout.

Mac Motorcycles

British motorcycle design studio Xenophya Design and product designer Ellis Pitt have teamed up to produce a new company, Mac Motorcycles. Based out of Upton-Upon-Severn in Worcestershire, England, Mac Motorcycles will produce a line of bikes powered by Buell’s air-cooled single cylinder 492cc engines used in the Blast, with a tubular backbone frame. On the company’s website, Pitt describes its bikes as being simple to maintain, include references and details from choppers and bobbers and feature “Harley posture, flat-track manners, Ducati handling”.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.