2011 Ducati 1198 Sportbike on 2040-motos

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Moto blog

Rossi Reveals Ducati Desmosedici GP12

Valentino Rossi has released the first photograph of the factory Ducati Desmosedici GP12 ahead of the MotoGP pre-season test at Malaysia’s Sepang circuit. The Doctor and Ducati teammate Nicky Hayden will test the GP12 alongside the other MotoGP teams and their race bikes this week to prepare for the upcoming 2012 season. The GP12 is said to be made of 90% new components, including an aluminum frame, a conventional design for most MotoGP teams but new for Ducati coming off of the ultimately unsuccessful carbon monocoque design.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

2012 Ducati Monster 1100EVO Showroom Premiere

If there’s one thing Ducati’s good at doing, (well, besides building motorcycles that is), it’s making the showroom premieres of its newest models an event. That holds true with the North American dealership premieres of Ducati‘s newest Monster, the flagship of the company’s naked roadster lineup, the Ducati Monster 1100EVO. The Ducati Monster 1100EVO, now listed as Ducati’s first 2012 model, arrives in participating showrooms across the United States and Canada May 27-28.