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Italy Recognizes Cultural Importance of Ducati Museum

Italy’s Ministry of Cultural Heritage and Activities has granted official recognition to the Ducati Museum in Bologna, Italy, for it’s cultural significance. The Museo Ducati‘s archives have been deemed to be of such cultural importance, they deserve to be part of Italy’s national archive. First opened in June 1998, the museum houses documents form Ducati‘s technical archive as well as a vast collection of engines and motorcycles.

Ducati Announces Record Sales in 2012

Ducati sold a record 44,102 motorcycles in 2012 while reporting a 16% increase in revenue over 2011. The positive news was announced as part of new parent company Audi‘s annual press conference in Igolstadt, Germany. Worldwide revenues totaled 606 million euros (US$789 million) including more than 200 million euros since Audi officially acquired Ducati in July 2012.

EICMA 2012: New Ducati Hyperstrada a Cross between Hypermotard and Multistrada

Over the last several months, Ducati fans have been pouring over a number of spy photos and debating whether the new model pictured was a Hypermotard or a Multistrada. The answer, it turns out, is a bit of both, with Ducati revealing the new Hyperstrada at the 2012 EICMA Show alongside a new liquid-cooled Hypermotard. Like the new Hypermotard, the 2013 Ducati Hyperstrada is equipped with an 821cc version of the liquid-cooled Testastretta 11-degree engine.