2002 Ducati St4s Sport Touring on 2040-motos

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Moto blog

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

First Official Pictures of the 2015 Ducati Scrambler

Ducati has gone to great lengths to promote the launch of its upcoming Scrambler model. We’ve already seen several images of the new model, either from pre-production testing and various teasers including an odd claymation video series. Everyone pretty much already knows what it’ll look like, so Ducati decided to release official photos on its Scrambler Ducati Tumblr page including a full head-on shot and an animated gif of the bike in action.

848 build blog : 42 days to go

With just 42 days until the British Superbike season starts and the 2012 848 Challenge riders head to Brands for the first of eight rounds, I thought you'd like to see the lastminute.com preparations and hard graft going into my bike to get it ready for the season ahead. Instead of ending the season in one piece, I highsided in Race 1, buggering the bike and busting my shoulder. The bike and I have been feeling very sorry for ourselves ever since.