08 Ducati 1098 on 2040-motos

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Ex-Ducati CEO Michael Lock Lands at Lamborghini

Former Ducati North America Chief Executive Officer Michael Lock has landed a job at another exotic Italian vehicle manufacturer: Lamborghini. During his seven-year tenure with Ducati North America, Lock reorganized the company’s marketing, distribution and service operations, helping Ducati increase its share of the North American market to record highs. Lock is also believed to have been a driving force behind the development of the Ducati Diavel.

Should this Ducati Video be Rated R?

I’m feeling a little uncomfortable after watching Ducati’s recently posted “Colour Therapy” video.  Are you prepared to watch a Ducati technician strip a Ducati Monster of it’s plastic to reveal it’s true nakedness?  Cover your eyes if you are under 18. Ducati posted this video on YouTube to promote their “Colour Therapy”.  “Colour Therapy” is there way of customizing the colour of your Ducati Monster motorcycle with an easily interchangeable kit that is available at Ducati dealerships.  I have personally picked out a new colour for the Ducati that I don’t own. Hit the jump to see how a Ducati technician strips a Ducati Monster to “re-dress” it with some new colours.

Report: Ducati Sold to Audi for US$1.13 Billion

Reuters is reporting Audi has reached a deal with Investindustrial to acquire Ducati for a price of 860 million euros (US$1.13 billion). Citing two unnamed sources familiar with the deal, Reuters reports the purchase price includes Ducati‘s debts, estimated by one of those sources at below 200 million euros (US$262.6 million). As previously reported, the deal will be officially announced April 18, ahead of the annual shareholders meeting for Audi’s parent company, the Volkswagen Group.