2015 Ducati Multistrada Multistrada on 2040-motos

Moto blog

848 Challenge shines at wet Thruxton

Gilbertson gains ground at Thruxton as Rapid Solicitors 848 Challenge provides more thrilling racing. Round 3 of the Rapid Solicitors Ducati 848 Challenge again provided some exciting racing over the Bank Holiday weekend at  Thruxton with Kenny Gilbertson and Chris Northover taking a race win each. Race one With the weather threatening, Leon Morris (Buildbase/JHP Ducati) got a great start and led the field into the first turn and up through Allard.

Ducati Announces 2012 848evo Racing Contingency Program

Ducati 848evo racers rejoice. Today the company announced racing contingency programs for select series throughout the country. FreedomRoad Financial has partnered with Ducati and is offering substantial cash payments to race winners. Eligible series include CCS, CMRA, CRA, USBA, MRA, OMRRA, WMRRA, AFM and WERA, with cash payments equaling $300 for third place, $600 for second, and $1200 for first, payable via cashier’s check. Ducati and FreedomRoad Financial will support and follow racers with PR activities, including regular updates on ducatiusa.com.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.