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Audi and Ducati Announce “Come Together” Contest at Pikes Peak International Hill Climb

Ducati and its new owner Audi announced a new contest ahead of the 2012 Pikes Peak International Hill Climb. The two brands used the rescheduled competition as one of their first collaborative promotional opportunities since Audi acquired Ducati earlier this year. The 90th running of the Pikes Peak International Hill Climb also provided the opportunity to present two models, the 2013 version of the Ducati Multistrada 1200S Pikes Peak Edition and the Audi RS 5.

Ducati Partners with Xerox [video]

The unlikely duo has teamed up and are working on a new global ad campaign.  The commercials demonstrate how Xerox has taken Ducati’s business processes to another level of performance within the office.  There are two commercials after the jump to check out, enjoy! Get the Flash Player to see this player. Get the Flash Player to see this player.

Nicky Hayden Signs Contract Extension with Ducati

Ducati has signed Nicky Hayden to a one-year contract extension, retaining the Kentucky native for the 2013 MotoGP season. Hayden, who turns 31 on July 31, has raced for Ducati‘s factory team since 2009. During this period, Hayden has been somewhat overshadowed by his teammates, first by Casey Stoner and now Valentino Rossi.