2023 Ducati Multistrada V4 S Travel & Radar Spoked Wheels on 2040-motos

Ducati Multistrada V4 S Travel & Radar Spoked Wheels tech info

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Italy Recognizes Cultural Importance of Ducati Museum

Italy’s Ministry of Cultural Heritage and Activities has granted official recognition to the Ducati Museum in Bologna, Italy, for it’s cultural significance. The Museo Ducati‘s archives have been deemed to be of such cultural importance, they deserve to be part of Italy’s national archive. First opened in June 1998, the museum houses documents form Ducati‘s technical archive as well as a vast collection of engines and motorcycles.

2010 Ducati Multistrada: crashed

THIS IS WHAT a 2010 Ducati Multistrada looks like when it's been slung up a gravel road at well over 60mph. The word on the street is that journo Costa Mouzouris of CMGonline is the culprit behind the battled-scarred machine; reports say he lobbed it while on the bike's world press launch in Lanzarote. In true Ducati post-topple fashion, the bike appears to have spewed the contents of its sump over the floor, as well as sustaining a fair bit of cosmetic damage.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.