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Ducati Reports 43% Growth in North America

Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico. The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market. Ducati attributes its growth to the popularity of the Diavel and Mulistrada in North America.

Like Playing The Air Guitar? Play The Ducati Air Bike Challenge

If you’re wondering whether riding an air bike is similar to playing an air guitar then, yes, you’re on the right track. However, if you choose to enter the Ducati Air Bike Challenge, the reward for immortalizing your silliness on Youtube may be far greater than any air guitar prize — Ducati is providing the opportunity to win a paddock pass to a MotoGP race of your choosing. To enter, create a video of you riding your air Ducati.

2023 Ducati Multistrada V4 Rally - First Look

Ducati ups the adventure with longer-travel suspension and 7.9-gallon fuel tank Ducati revealed a new Multistrada V4 Rally in the latest episode of its 2023 World Première web series. And while the model name hints at improved off-road capability, the V4 Rally’s feature list leans more for long distance travel and passenger comfort than tackling Dakar. Not that there aren’t any upgrades to make the Rally model more capable of venturing off the tarmac than existing Multistrada V4 models.