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Ducati Celebrates 1 Million Facebook Likes – Video

Facebook has been getting a bad rap of late with its recent IPO but that didn’t stop Ducati from celebrating its millionth “Like” on the official Ducati Facebook page. The Italian manufacturer marked the occasion with a video thanking its fans. The video is almost a real-life demonstration of how Facebook operates, following a first-person perspective of a fan visiting Ducati‘s headquarters in Bologna, Italy, and raising a thumb to “like” things he sees such the rows of L-Twin-powered motorcycles in the parking lot, Corse racebikes on display at the Ducati Museum, factory workers assembling a Ducati 1199 Panigale.

Ducati Announces Multistrada 1200 with D-Air Integration for Europe

Ducati announced it is introducing a special Multistrada D-Air model, what the company calls the world’s first motorcycle fully integrated with an airbag-equipped riding jacket. Working with riding apparel maker Dainese, Ducati developed the Europe-only Multistrada variant to use its existing built-in sensors to detect an accident as it happens. Within 45 milliseconds after detecting an accident, the Multistrada wirelessly sends signals to the Dainese D-Air jackets worn by the rider and/or passenger, activating their airbags to reduce the risk of injury from the impact.

Saltarelli Classic Ducati Collection Up for Auction

One of the world’s largest private collections of Ducati motorcycles is going on the auction block. Former Ducati factory test rider, racer and dealer Carlo Saltarelli is selling his collection of classic motorcycles at RM Auction‘s biennial auction in Monaco on May 11-12 during the Grand Prix of Monaco Historique. Saltarelli’s collection includes 100 motorcycles including a 1970 ex-Works Ducati 450 Desmo Corsa which was featured in the Ducati museum in Bologna, Italy.