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EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.

Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.

Hero MotoCorp Returning As Title Sponsor For EBR in AMA Superbike. Yates Joins May As Team Riders

Today, Erik Buell Racing announced Hero MotoCorp, the world’s largest motorcycle manufacturer in terms of unit volumes by a single company in a calendar year, will return as title sponsor for the Team Hero EBR 1190RS in the 2013 AMA Pro Racing American Superbike series.  The Team Hero entry will be for returning rider, Geoff May, aboard his familiar number 99 machine. Mike Fitzgerald will be his crew chief, with Ryan Kelly and Grant Singley making up the rest of May’s crew. In addition, in a similar fashion to last year, expect to see several Hero technicians working alongside the team as they prepare themselves and hone their skills for racing in India.