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Mac Motorcycles

British motorcycle design studio Xenophya Design and product designer Ellis Pitt have teamed up to produce a new company, Mac Motorcycles. Based out of Upton-Upon-Severn in Worcestershire, England, Mac Motorcycles will produce a line of bikes powered by Buell’s air-cooled single cylinder 492cc engines used in the Blast, with a tubular backbone frame. On the company’s website, Pitt describes its bikes as being simple to maintain, include references and details from choppers and bobbers and feature “Harley posture, flat-track manners, Ducati handling”.

Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.

EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.