1999 Buell Lightning on 2040-motos

Moto blog

Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.

Erik Buell Racing Secures GE Capital Dealer Financing

Erik Buell Racing has taken a vital big step forward by securing inventory financing from GE Capital. With support from GE Capital’s Commercial Distribution Finance program, Erik Buell Racing can expand its dealer network across the U.S. and sell its new motorcycles such as the 1190 RS.

Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.