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Erik Buell Racing To Host Dealers At AIMExpo

Add another to the list of manufacturers committing to the American International Motorcycle Expo, as Erik Buell Racing (EBR) has announced it will be hosting its dealers at the event to be held in October this year. As such, EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. Since introducing its first motorcycle, the EBR 1190RS, in 2011, enthusiasts worldwide have been waiting to see the rest of Erik Buell’s lineup.

EBR 1190 Wins 2011 European Superbike Championship

Harald Kitsch and the Pegasus Race Team has won its second championship on the EBR 1190RR, capturing the 2011 European Superbike open race class title. The championship follows Kitsch’s win in the 2010 Sound of Thunder V-Twin Championship on the Erik Buell Racing racebike. While the Sound of Thunder championship was won against other V-Twin machines, the European Superbike class included sportbikes from the Japanese Big Four, BMW, Aprilia and Ducati.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.