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Suspension Set-Up for the Buell 1125R [video]

Jon Bunne, Buell’s Sr. Test Engineer, explains how to set-up your suspension on the Buell 1125R according to your riding style, preference and when riding with a passenger or heavy gear.  Bunne, recommends adjusting the suspension accordingly and demonstrates how to do just that by following the settings that are listed in the owner’s manual. Check it out after the jump.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.