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Moto blog

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Capirex’s New Ride: the BMW M MotoGP Safety Car

Retired racer Loris Capirossi has been named BMW M MotoGP Expert, representing the official MotoGP safety car provider in the world championship. Since retiring from racing after the 2011 MotoGP season Capirossi has been serving as MotoGP’s Safety Adviser. That, plus his familiarity with the MotoGP paddock and its racing circuits, makes him the logical choice as an ambassador for BMW M, the German manufacturer’s racing-performance subsidiary.

The future. But we can't have it

It's no secret that we motorcyclists are getting older. We're ageing because less people are passing their bike test each year (roughly 30,000 last year compared to 50,000 for the 10 years before the new two-part test) and so not only is the pool not growing it's not even being replenished and so the average age isn't being diluted down by yoof. When the going gets tough in any situation, you really get to see who's got their shit-sorted and who's light enough on their feet to adapt to change.