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BMW Concept Ninety Marks Motorrad’s 90th Anniversary and 40 Years of BMW R90S

BMW revealed a new concept to mark the company’s 90th year in the motorcycle business while also paying tribute to a classic: the BMW R90S. (UPDATED with video.) The product of a collaboration between the BMW Motorrad Design studio and Roland Sands Designs, the BMW Concept Ninety will be displayed alongside other classic BMW motorcycles at the 2013 Concorso d’Eleganza Villa d’Este, May 24-26 in Italy. The Concept Ninety carries many styling cues from the R90S, BMW’s classic superbike.

Hero MotoCorps Hires Ex-BMW Designer Braunsperger

Hero MotoCorp has hired former BMW designer Markus Braunsperger to lead the Indian company’s research and development division. Braunsperger once held a similar position with BMW in the early 2000s, developing models such as the K1200S before moving on to BMW’s automobile division where he helped design the 5, 6 and 7 series sedans as well as the X3, X5 and X7 SUVs. Braunsperger will head Hero’s new R&D center in Rajasthan, India, starting in October.

BMW Motorrad USA Encourages Riders to Seize the Day and Hit the Road

Someday could be any day, so why not make it today. Life’s short and you never know what could happen, or when, so BMW is encouraging all riders to seize the moment and hit the open road with friends, family and loved ones to live a little. The video below is pretty inspiring as it depicts an impromptu motorcycle adventure shared by a brother and sister where they drop what they’re doing, turn their cell phones off and live in the moment – something we all should do a little more often… Begin Release: WOODCLIFF LAKE, NJ – February 23, 2018 – Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday.