2018 Bmw R-series on 2040-motos

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BMW Partners with India’s TVS Motor, Plans Sub-500cc Models

  BMW announced it has signed a long-term agreement with Indian manufacturer TVS Motor to develop and produce small-displacement motorcycles. The two companies have been in discussions for several months now, but alliance is only now official. Under the agreement, BMW and TVS will work together to develop a new model with an engine displacement smaller than 500cc.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

When is a 500 Not a 500? – Question of the Day

When it's a 451, d'uh. In our last Question of the Day, we asked about some of the more… questionable names given to motorcycles (Hondas seemed to come up fairly often in the replies, which is both interesting and somehow not surprising.) I mentioned how it’s generally safer for a manufacturer to stick to a combination of letters and numbers. While that’s generally true, apart from the occasionally comical practice of tackling on another “R” to make a model sound sportier ( looking at you again, Honda), it does bring the focus onto yet another common pet peeve: motorcycles with misleading numbers in the name.