Find or Sell Motorcycles & Scooters in USA
  • 2009 Beull BLAST 5002009 Beull BLAST 500 (2009)
    2009 Bmw R 1200 GS, A Nice Straight R1200GS Fitted with Adventure Black Wheels, Seats, and Adventure Panniers....Nice! - Feasts on pavement. Chews dirt.
    2014-02-28 00:11:19
    Orange, CA
    56,686
    11,995.00
  • 2005 Honda VTX 1300 S2005 Honda VTX 1300 S (2009)
    2009 Bmw R 1200 GS, A Nice Straight R1200GS Fitted with Adventure Black Wheels, Seats, and Adventure Panniers....Nice! - Feasts on pavement. Chews dirt.
    2014-02-11 07:22:03
    Orange, CA
    56,686
    11,995.00
  • 2013 Suzuki Hayabusa2013 Suzuki Hayabusa (2014)
    Fully Loaded Pre orderd units, Call for Info, Touring and Technologie Pkg., - You like extreme and long tours? On rough roads, over stony tracks out in the wild, too? Tarmac, offroad, stones and sand: These are the challenges the new BMW R 1200 GS Adventure is longing to master with its easy and agile handling.
    2014-02-01 01:22:02
    Hollywood, CA
    0
    22,045.00
  • 2009 Suzuki Hayabusa 13402009 Suzuki Hayabusa 1340 (2014)
    2014 Bmw R 1200 GS, GET IT BEFORE IT'S GONE! - One R 1200 GS. One Mission – The best GS of all times.
    2014-01-30 03:57:15
    Newbury Park, CA
    31
    20,015.00
  • 2012 BMW F800R 2012 BMW F800R (2012)
    .
    2013-12-21 22:24:07
    Barrington, IL
    0
    8,988.00
  • 2013 BMW F800GS 2013 BMW F800GS (2013)
    This F800GS features the following options: heated hand grips, On-Board computer, and center stand.This is the motto of the revised F 800 GS - the sportiest member of the big GS family. The motorcycle continues its longstanding success story, providing impressive versatility both on and off the road: the ultimate versatile enduro machine with sporty genes.The front section of the body in particular has undergone significant transformation: the new side trim, intake snorkel, upper mudguard and a new windshield give the bike that extra dash of dynamic performance, reflecting the off-road side of the F 800 GS.Low suspension is now available as an option for the F 800 GS, too. So in conjunction with the low seat, this means it is possible to create a seat height of 32.3 inches - perfect for riders preferring a lower seat height.Meanwhile, ABS as standard*, ESA and the optional ASC (Automatic Stability Control, can be turned off) ensure the familiar degree of comfort and the necessary safety.F 800 GS: on and off-road have never been so close together.
    2013-12-21 21:59:07
    Norcross, GA
    11
    12,555.00
  • 2014 BMW R 1200 GS 2014 BMW R 1200 GS (2014)
    2014 BMW R 1200 GS, Price does not include sales tax,license fees, doc fees tire fees, or shipping charges Extended Service contracts are available at an additional cost. 2014 BMW R 1200 GS One R 1200 GS. One Mission The best GS of all times.
    2013-12-20 23:11:00
    Long Beach, CA
    7
    19,515.00
  • 2014 BMW R1200GS GS 2014 BMW R1200GS GS (2014)
    2014 BMW R1200GS, Technology PackageDynamic ESALED HeadlightOn Board Computer PRORide Modes ProTouring PackageGPS Prep.Heated GripsTPM (Tire Pressure Monitor)Cruise ControlHand ProtectionEnduro ASCSaddle Bag MountsNew ModelCross Spoke WheelsContact Steve or Craig at MAX BMW NY for more info at (518)279-3040.
    2013-12-20 23:01:49
    BRUNSWICK, NY
    4
    20,015.00
  • 2007 BMW R1200GSA GS ADVENTURE 2007 BMW R1200GSA GS ADVENTURE (2007)
    2007 BMW R1200GSA, Chrome Exhaust PipeHeated GripsTPM (Tire Pressure Monitor)On Board ComputerFog LightsWhite Turn IndicatorIntegral ABS IIOff Road TiresEnduro ASCSaddle Bag Mounts for ALUContact Dave or Zac at MAX BMW CT for more info at (203)740-1270.
    2013-12-19 22:08:06
    Brookfield, CT
    23,451
    13,490.00
  • 2008 BMW HP2 SPORT 2008 BMW HP2 SPORT (2008)
    2008 BMW HP2 SPORT, This bike is in good overall condition. Due to the bike's age, mileage or condition, this vehicle is being sold as-is.Our As-Is Process includes the following:Test drive (6 miles)Documentation of visible mechanical conditionsEstimated cost of repair of major issuesDocumentation of all known options or accessoriesWash and cleaning of bikeBasic mechanical and cosmetic reportingNo warranty
    2013-12-18 23:49:29
    Brookfield, CT
    5,585
    18,490.00
  • 2010 BMW HP2 Sport 2010 BMW HP2 Sport (2010)
    2010 Bmw HP2 Sport, The Most Exotic BMW Ever Built! - Throttle up. Blast off with the most exotic BMW ever produced.
    2013-12-17 23:32:15
    Orange, CA
    3,131
    20,995.00
  • 2011 BMW F 800 GS 2011 BMW F 800 GS (2011)
    2011 Bmw F 800 GS, F 800 GS - This fall, the legendary GS gets even more legendary with the incredible new F 800 GS. It's lean. It's mean.
    2013-12-17 23:26:28
    Gaithersburg, MD
    111
    13,497.00
  • 2011 BMW F 800 GS 2011 BMW F 800 GS (2011)
    2011 Bmw F 800 GS, Loaded with extras - Nice used GS has BMW saddlebags, engine bars, sump guard, headlight cover, handguards. Runs well. Call Mike at (614)759-6686 x1001 or email for more info.
    2013-12-17 23:03:28
    Columbus, OH
    5,779
    11,295.00
  • 2013 BMW F800GS 2013 BMW F800GS (2013)
    2013 BMW F800GS, Contact Steve or Craig at MAX BMW NY for more info at (518)279-3040.
    2013-12-16 23:27:57
    BRUNSWICK, NY
    0
    12,585.00
  • 2013 BMW F 800 GS 2013 BMW F 800 GS (2013)
    BUY NOW AND SAVE $750.00!!!!!LIMITED TIME OFFER-----Brand New Model, ESA II, ASC, Saddle Bag Mounts, Center Stand, Heated Grips. 62mpg & 85HP OFF ROAD OR BUST! LOVES GRAVEL TRAILS, RIVERS, MUD.
    2013-12-16 22:41:36
    Tulsa, AL
    0
    12,935.00
  • 2013 BMW F800GS 2013 BMW F800GS (2013)
    2013 BMW F800GS, Trade-ins: A&S Powersports can accept your motorcycle, scooter, car, truck or RV in trade toward the purchase of a motorcycle. Please call today! (All trades subject to mechanical inspection by our service dept.) All vehicles sold by A&S Powersports are subject to title transfer, document preparation and handling fees.
    2013-12-16 21:57:44
    Roseville, CA
    5
    13,275.00
  • 2013 BMW F 800 GS 2013 BMW F 800 GS (2013)
    Demo Model--LOW SUSPENSION-- Heated Grips, On Board Computer, Side Case Mounts, Enduro ASC
    2013-12-14 22:26:05
    Grand Rapids, MI
    1,496
    11,342.00
  • 2010 BMW F 800 GS 2010 BMW F 800 GS (2010)
    Feel Free to MAKE ME AN OFFER. 2010 BMW F 800 GS, 2010 BMW F800GS 30th Anniversary Edition The Anniversary Edition gives you a unique paint scheme and unique red seat with the GS logo embossed on it. Located in Kansas, ready for a fly and ride.
    2013-12-13 23:32:48
    Ulysses, KS
    16,300
    11,995.00
  • 2014 BMW R1200GS GS 2014 BMW R1200GS GS (2014)
    This model is fully loaded with every available option from the factory except the anti-theft alarm system.One R 1200 GS. From Motorcyclist:"Breathe easy all you GS lovers, the gold standard in adventure touring has not been tarnished. We at MC were asking ourselves before this launch how BMW could significantly improve what was already the standard bearer for the class.
    2013-12-13 23:32:43
    Norcross, GA
    11
    20,015.00
  • 2012 BMW R 1200 GS ADVENTURE 2012 BMW R 1200 GS ADVENTURE (2012)
    2012 BMW R 1200 GS ADVENTURE, Under 4,000 miles. Loaded with all three aluminum case, tank bag, Zumo NAV, ESA II, Heated Grips, Fog Lights, ABS II, Enduro Transmission, Enduro ASC, brush guard $18,000.00
    2013-12-13 22:52:41
    Westport, CT
    3,700
    18,000.00
  • 2012 BMW R 1200 GS 2012 BMW R 1200 GS (2012)
    2012 Bmw R 1200 GS, Touratech Zega Pro Cases. Factory Warranty. Excellent Condition!
    2013-12-11 23:37:11
    Aurora, OH
    2,920
    16,495.00
  • 2013 BMW F 800 GS 2013 BMW F 800 GS (2013)
    2013 BMW F 800 GS, Alpine White and Low Suspension Package with Saddle Bag Mounts, On Board Computer and Heated Grips.The F800GS speaks for itself. All you need to do is come in and see which one talks to you. Vespa of Chandler, Royal Enfield and Victory BMW in Chandler, Arizona, 85225.
    2013-12-10 23:08:37
    Chandler, AZ
    15
    13,165.00
  • 2011 BMW F800GS 2011 BMW F800GS (2011)
    2011 BMW F800GS,
    2013-12-10 23:01:08
    Las Vegas, NV
    0
    Call for Price
  • 2013 BMW S 1000 Rr Sportbike 2013 BMW S 1000 Rr Sportbike (2013)
    2013 BMW S 1000 Rr , 2013 BMW S1000RR with only 850 original miles. Purchased in June 2013. First service was done at 840 miles 2 weeks ago.
    2013-10-22 00:22:09
    Greenville, SC, US
    850
    15,500.00
  • 2013 BMW R 1200 GS Dirt Bike 2013 BMW R 1200 GS Dirt Bike (2013)
    2013 Bmw R 1200 GS, Low Miles, Like New. Under Factory Warranty - One R 1200 GS. One Mission – The best GS of all times.
    2013-10-21 01:19:13
    Miami, FL, US
    2
    18,490.00
  • 2014 BMW C 600 Sport Standard 2014 BMW C 600 Sport Standard (2014)
    2014 Bmw C 600 Sport, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - The city is waiting for you. And for the first BMW Motorrad Maxi-Scooter.
    2013-10-22 01:49:43
    Plano, TX, US
    3
    999,999.00
  • 2014 BMW F 800 GS Dual Sport 2014 BMW F 800 GS Dual Sport (2014)
    2014 Bmw F 800 GS, ABS, ESA, DTC, Heated Grips, Computer and MORE!!! - Challenges? Yes!
    2013-10-22 01:53:17
    State College, PA, US
    0
    13,985.00
  • 2012 BMW R 1200 GS Dual Sport 2012 BMW R 1200 GS Dual Sport (2012)
    2012 Bmw R 1200 GS, Touratech Zega Pro Cases. Factory Warranty. Excellent Condition!
    2013-10-21 01:15:39
    Aurora, OH, US
    2
    16,495.00
  • 2013 BMW F800GS Dual Sport 2013 BMW F800GS Dual Sport (2013)
    2013 BMW F800GS, ABSContact Dave or Zac at MAX BMW CT for more info at (203)740-1270.
    2013-10-18 07:33:29
    Brookfield, CT, US
    0
    12,585.00
  • 2014 BMW R1200GS Dual Sport 2014 BMW R1200GS Dual Sport (2014)
    2014 BMW R1200GS,
    2013-10-16 10:44:18
    Roseville, CA, US
    5
    19,765.00
  • 2009 BMW R 1200 R Touring 2009 BMW R 1200 R Touring (2009)
    2009 BMW R 1200 R, Garage kept- Never Dropped- Excellent AAA Condition- Only 3,650 Miles Extras include: ABS, tire pressure monitoring, engine guard, rack, detachable hard saddlebags, GPS, heated grips, grip guards. Selling under protest- proceeds go to sons college tuition $9,800.00 8436967745
    2013-10-16 08:39:43
    Summersville, SC, US
    3
    9,800.00
  • 1988 BMW R100GS Dual Sport 1988 BMW R100GS Dual Sport (1988)
    1988 BMW R100GS, Great looking round headlight R100GSFully serviced R100GS- new tires- valve adjustment- new spark plugs- all fluids changed, brake, forks, oil, gearbox, final drive- new batteryBike runs greatsContact Dave or Zac at MAX BMW CT for more info at (203)740-1270.
    2013-10-04 23:51:58
    Brookfield, CT, US
    75
    0.00
  • 2014 BMW R1200GS GS Dual Sport 2014 BMW R1200GS GS Dual Sport (2014)
    2014 BMW R1200GS, Technology Package LED Headlight Ride Modes Pro Heated Grips TPM Hand Protection Touring Package Dynamic ESA On Board Computer PRO GPS Prep. Cruise Control Saddle Bag Mounts Enduro ASC Cross Spoke Wheels Contact Dave or Zac at MAX BMW CT for more info at (203)740-1270.
    2013-10-02 05:51:00
    Brookfield, CT, US
    0
    20,015.00
  • 2013 BMW R 1200 GS Dual Sport 2013 BMW R 1200 GS Dual Sport (2013)
    2013 BMW R 1200 GS, Heated Grips - Saddle Bag Mounts - Chrome Exhaust Pipe - Cruise Control
    2013-10-02 02:40:01
    KATY, TX, US
    0
    17,245.00
  • 2013 BMW S1000RR Sportbike 2013 BMW S1000RR Sportbike (2013)
    2013 BMW S1000RR, When we build a superbike, we have no time for second best. Presenting the very latest in racing power, the 2013 S 1000 RR. With an aluminum bridge-type frame, radial brakes, a super sporty tail-up nose-down design, hot colors and the ultimate combination of electronic rider assistance.
    2013-10-01 21:05:34
    Worcester, MA, US
    2
    17,490.00
  • 2008 BMW HP2 SPORT Sportbike 2008 BMW HP2 SPORT Sportbike (2008)
    2008 BMW HP2 SPORT, This bike is in good overall condition. Due to the bike's age, mileage or condition, this vehicle is being sold as-is.Our As-Is Process includes the following:Test drive (6 miles)Documentation of visible mechanical conditionsEstimated cost of repair of major issuesDocumentation of all known options or accessoriesWash and cleaning of bikeBasic mechanical and cosmetic reportingNo warranty
    2013-09-29 03:43:09
    Brookfield, CT, US
    5
    18,490.00
  • 2013 BMW F 800 GS Dual Sport 2013 BMW F 800 GS Dual Sport (2013)
    2013 BMW F 800 GS, LUXURY PKG SADDLE BAG MOUNTS CENTER STAND HEATED GRIPS ON BOARD COMPUTER
    2013-09-29 00:22:19
    Long Beach, CA, US
    15
    13,090.00
  • 2013 BMW F800GS Dual Sport 2013 BMW F800GS Dual Sport (2013)
    2013 BMW F800GS, Trade-ins: A&S Powersports can accept your motorcycle, scooter, car, truck or RV in trade toward the purchase of a motorcycle. Please call today! (All trades subject to mechanical inspection by our service dept.) All vehicles sold by A&S Powersports are subject to title transfer, document preparation and handling fees.
    2013-09-28 16:12:05
    Roseville, CA, US
    5
    13,275.00
  • 2013 BMW F800GS Dual Sport 2013 BMW F800GS Dual Sport (2013)
    2013 BMW F800GS, Contact Steve or Craig at MAX BMW NY for more info at (518)279-3040.
    2013-10-17 18:02:00
    BRUNSWICK, NY, US
    0
    12,585.00
  • 2012 BMW R 1200 GS Dirt Bike 2012 BMW R 1200 GS Dirt Bike (2012)
    2012 Bmw R 1200 GS, RALLY PREMIUM EDITION, ABS, ESA, BMW HARD BAGS, GIVI TOP BOX!! Consignment Bike - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.
    2013-09-28 07:31:44
    Big Bend, WI, US
    11
    15,999.00
  • 2010 BMW F 800 GS Dual Sport 2010 BMW F 800 GS Dual Sport (2010)
    2010 BMW F 800 GS, ONLY 755 miles!!! Comes with BMW Vario Side cases and Vario Top Box all keyed to match, skid plate, Hand Protectors, and GPS mount professionally wired in. 600 mile service performed and ready to roll!
    2013-10-04 16:08:23
    Rochelle Park, NJ, US
    755
    10,495.00
  • 2009 BMW R 1200 GS Dual Sport 2009 BMW R 1200 GS Dual Sport (2009)
    2009 BMW R 1200 GS, 2009 BMW R1200GS Special Edition Added extra power outlet, Touratech sump/engine/cylinder guards, ABS/ESA protection, hard part, Kaoko throttle lock, Fastway foot pegs, headlight/oil cooler protection, throttle sensor/fuel line guards. Purchased new. Garage kept.
    2013-09-28 03:50:02
    Elizabeth City, NC, US
    20
    13,950.00
  • 2010 BMW HP2 Sport Dirt Bike 2010 BMW HP2 Sport Dirt Bike (2010)
    2010 Bmw HP2 Sport, The Most Exotic BMW Ever Built! - Throttle up. Blast off with the most exotic BMW ever produced.
    2013-09-27 13:14:56
    Orange, CA, US
    2
    20,995.00
  • 2013 BMW F 800 GS Dual Sport 2013 BMW F 800 GS Dual Sport (2013)
    2013 BMW F 800 GS, Luxury PackageHeated GripsOn Board ComputerCenter StandSaddle Bag MountsWilbers Rear ShockBash PlateEngine Protection BarGPS Mount for Nav IV GPS ( GPS not included)Contact Dave or Zac at MAX BMW CT for more info at (203)740-1270.
    2013-09-05 07:35:11
    Brookfield, CT, US
    4
    11,900.00
  • 2013 BMW F 800 GS Standard 2013 BMW F 800 GS Standard (2013)
    2013 BMW F 800 GS, Alpine White and Low Suspension Package with Saddle Bag Mounts, On Board Computer and Heated Grips.The F800GS speaks for itself. All you need to do is come in and see which one talks to you.Vespa of Chandler, Royal Enfield and Victory BMW in Chandler, Arizona, 85225. Serving Phoenix, Mesa, Goodyear, Surprize, Peoria, Glendale, Casa Grande, Yuma, Payson, Sedona, Kingman, Flagstaff, Quartzite and the rest of Arizona.Financing O.A.C.
    2013-09-05 07:16:36
    Chandler, AZ, US
    15
    13,165.00
  • 2013 BMW F800GS Dual Sport 2013 BMW F800GS Dual Sport (2013)
    2013 BMW F800GS, Challenges? Yes! Compromises?
    2013-09-05 06:51:00
    Barrington, IL, US
    0
    13,685.00

BMW Other Price Analytics

Moto blog

Seat Time: Sometimes the Bear Eats You

Mon, 21 Oct 2024

My Entry Into Enduro Racing Photos by Justin W. Coffey, Bill Purcell Have you ever sipped beer through a straw? To be so mentally and physically exhausted that you couldn’t be bothered to bring the bottle to your lips.

What’s The Deal With KTM Camshafts?

Fri, 18 Oct 2024

Motorcycle.com digs for the truth behind the 790 camshaft hullabaloo Photo by Sebas Romero The internet can be a cruel place sometimes. Keyboard warriors, safe behind the anonymity of their computer screens, can spew words without much thought about the facts or the far reaches of where their words could be seen or heard. What’s worse, seemingly innocent or off-the-cuff remarks can be picked up by a third party and spread like wildfire.

Barber Vintage Motorsports Museum: An Interview with George Barber

Thu, 10 Oct 2024

Thirty years in the making On October 11-13 this year at the annual 2024 Barber Vintage Festival, the world-leading Barber Vintage Motorsports Museum outside Birmingham, Alabama, will celebrate the 30th anniversary of its foundation in 1994. It marks the third decade of what its founder George W. Barber describes as “just having fun”!

2025 Honda NT1100 Updated for Europe, but Still Not Coming Here

Fri, 04 Oct 2024

More than 12,000 sold since 2022, but 0 in North America Stop me if you’ve heard this one before: Honda has updated one of its most popular models in Europe, but it’s still not coming to North America. We’ve heard that refrain a lot over the years, and it’s no different for the NT1100 sport-tourer. Introduced in Europe in 2022, the NT1100 is a sport-touring model that shares much of its bones with the CRF1100L Africa Twin.

2025 Husqvarna Vitpilen 801 – First Look

Wed, 02 Oct 2024

The Svartpilen 801 has a new roadster-styled sibling, as Husqvarna announces the new “White Arrow” Vitpilen 801. Like the Black Arrow, the Vitpilen adopts the 799cc LC8c Parallel-Twin of the KTM 790 Duke, offering yet a new option to the shared platform. Ryan Adams recently reviewed the Svartpilen 801 and found it a “worthy contender in the market that brings its own unique style alongside proven performance.” That theme continues with the new Vitpilen, which brings its own take, with more aggressive ergonomics and a bright splash of color in yellow (a silver color is also available if you prefer something less flashy).

2025 Ducati Multistrada V4 Pikes Peak Gallery

Thu, 19 Sep 2024

2025 Ducati Multistrada V4 Pikes Peak Gallery | Motorcycle.com Join Now My History Account Settings Log out Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Join Now My History Account Settings Log out Edit & Post 2025 Ducati Multistrada V4 Pikes Peak Gallery The Ducati Multistrada V4 Pikes Peak is further refined for 2025, promising improved fuel economy and updated electronics. Read the full story here. Or check out photos of the 2025 Multistrada V4 and V4 S models here.

2024 GS Trophy – Preparing to Welcome the Regions

Fri, 13 Sep 2024

Welcome to basecamp   BMW saw it fit to invite the world’s media to Namibia ahead of the competitors to get setup, settled, and vetted. As I looked out the window while our plane descended toward Windhoek, I couldn’t help but to notice the similarity in terrain to the American west. In the shuttle toward camp, the sentiment was the same as we made our way north.

Night at the Museum with Mani Lettenbichler

Tue, 03 Sep 2024

Take some time out of your day for something that's not too serious. Begin Press Release: In a thrilling twist on the iconic Night at the Museum movie, Red Bull KTM Factory Racing’s hard enduro superstar,  Mani Lettenbichler, defies the ordinary and comes to life for one wild night in the spectacular KTM Motohall! When the lights go out, the adventure begins!

How to Clean a Motorcycle Windshield

Fri, 23 Aug 2024

Cleaning your motorcycle windshield isn’t tough, but there are some things you need to know Taking care of your motorcycle’s windshield is one of the easier maintenance items that all riders face and something handled routinely. As simple as it might be, several common mistakes can cause vision or durability issues, and we don’t want that for a safety-related item like windshields. In this article, we’ll review how to clean your motorcycle windshield properly so you’ll never think twice about getting the job done right.

Harley's DEI Climbdown Isn't the Woke-ism Defeat You Think it Is

Wed, 21 Aug 2024

You may have seen this week that Harley-Davidson has decided to shelve its diversity, equity and inclusion (DEI) initiatives. Ostensibly, this action came as a result of criticism the company received from right-wing activists - certainly that's the way it's being reported in most media outlets. The thing is, I'm pretty sure that's incorrect.