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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Michael Dunlop to Race for BMW at 2014 Isle of Man TT

BMW Motorrad UK has signed seven-time winner Michael Dunlop to race in the 2014 Isle of Man TT and other international road races. Dunlop will be the first factory-backed BMW rider in 50 years, and will try to be the first rider to win a TT race on a BMW since Georg Meier won in 1939 on a RS 255 Kompressor. Dunlop, nephew of the great Joey Dunlop, was the star of the 2013 Isle of Man TT, winning four races and finishing second in the Senior TT on Honda machines.

EBR Announces More Than 60 Founding Dealers

Erik Buell Racing (EBR) today announced its founding dealerships across the United States. The recruitment process began shortly after the American International Motorcycle Expo in Orlando, Florida, where the company took the wraps off the 1190RX production superbike. More than 60 dealers will be the first to carry the 1190RX.