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BMW Motorrad USA Encourages Riders to Seize the Day and Hit the Road

Someday could be any day, so why not make it today. Life’s short and you never know what could happen, or when, so BMW is encouraging all riders to seize the moment and hit the open road with friends, family and loved ones to live a little. The video below is pretty inspiring as it depicts an impromptu motorcycle adventure shared by a brother and sister where they drop what they’re doing, turn their cell phones off and live in the moment – something we all should do a little more often… Begin Release: WOODCLIFF LAKE, NJ – February 23, 2018 – Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday.

2014 BMW C evolution Electric Scooter Revealed

BMW has expanded its maxi-scooter lineup with a new electric-powered model. Officially revealed after a year of testing at various events in Europe such as the 2012 London Olympics, the BMW C evolution is now ready for production, joining the gas-powered C650GT and C600 Sport. The C evolution is powered by a liquid-cooled permanent magnet synchronous motor claiming an European Union-rated 15 hp, though if you really strain the motor peak output can reach 47 hp.

BMW Announces Trophy for Privateer Racers

BMW announced a new competition for privateer racers competing worldwide. Private road racers competing on BMW’s S1000RR or HP4 sportbikes in 15 different series worldwide will earn points based on their results, with the top privateer at the end of the year winning the BMW Motorrad Race Trophy. The trophy represents BMW’s new philosophy towards motorcycle racing which began with the official withdrawal of factory support in the World Superbike Championship.